Mahindra’s Saahasee Chunautee (Audacious Challenge) in CV Segment

Shaveta Bhardwaj, CEO & Founder, Sprint Studio and Uday Kiran, Founder #1MinuteStories & Community Architect on Mentza connected with Rajeev Malik who heads Marketing at Mahindra’s Commercial Vehicle Division. Rajeev has overseen the launch and in-market strengthening of Mahindra’s trucks in the Heavy Commercial Vehicle (HCV) segment for over a decade and narrated Mahindra’s journey in the HCV space over a three-part series on how the team tackled this saahasi chunautee (Audacious challenge). Part 1 covers the build-up to the challenge that the Mahindra team faced.