Knowledge is the only treasure which cannot be stolen. Enlighten others and see it flourish.

Search for blogs shared by industry experts here

Mahindra’s Saahasee Chunautee (Audacious Challenge) in CV Segment

Shaveta Bhardwaj, CEO & Founder, Sprint Studio and Uday Kiran, Founder #1MinuteStories & Community Architect on Mentza connected with Rajeev Malik who heads Marketing at Mahindra’s Commercial Vehicle Division. Rajeev has overseen the launch and in-market strengthening of Mahindra’s trucks in the Heavy Commercial Vehicle (HCV) segment for over a decade and narrated Mahindra’s journey in the HCV space over a three-part series on how the team tackled this saahasi chunautee (Audacious challenge). Part 1 covers the build-up to the challenge that the Mahindra team faced.

May 7, 2022

Hidden Brain: Memory of Emotions vs. Emotional Memory

Human decision making is as visible to us as an iceberg. So much of why we do what we do

May 7, 2022

Let’s break some myths around chocolate gifting

India is about many Indias, with so many different dimensions and challenges, globally tested frameworks and approaches

May 7, 2022

Is kirana digitisation a bigger opportunity than e-commerce?

An in-house research by Sprint Studio AI to understand the perspectives of kirana shop-owners on adopting